Se Buscan Héroes: turismo, alianzas y comunicación para el financiamiento en áreas marinas protegidas

Four civil society organizations (CSOs) make up Paralelo 28 with the aim of raising resources to contribute to the management and monitoring of the natural protected areas (NPAs) of the Gulf of California. In 2016 they launch the Se Buscan Héroes en el Parque Nacional Islas Marietas campaign, in collaboration with the Comisión Nacional de Áreas Naturales Protegidas (CONANP) and the Riviera Nayarit Visitors and Convention Bureau.

Agreements are established between Tourism Service Providers (TSPs), CSOs and the government to install a financing mechanism that contributes to the good management of the ANP. TSPs form the Bahía Unida association and contribute $40 pesos per tourist to the Marietas Fund. Paralelo 28 executes the communication campaign recognizing the participating companies (+95%). CSOs and the government execute management actions with the funds generated, offering transparency and clarity in financial management and initiate replications in other PNAs. Annual budget increased by 5,500%.

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