Developing the Amazon Chakra shared label for Indigenous agroforestry in Ecuador
The Amazon Chakra Seal was developed in Napo Province, Ecuador, as a shared label for products from the traditional Kichwa chakra agroforestry system. The chakra integrates diverse crops, trees, medicinal plants, ancestral knowledge and family and community life, supporting food sovereignty, ecosystem services and biocultural heritage. Kallari, Wiñak and Tsatsayaku initiated the process through Grupo Chakra, later joining Inti and Ally Guayusa in the Corporation of Amazon Chakra Associations. Legally constituted in 2021, the corporation represents 850 families from 21 communities. The Seal uses a participatory guarantee system based on nine principles to reduce reliance on costly third-party certification and position chakra products in differentiated markets. Producer organisations, technical delegations, an ethics committee and a general assembly implement the system with support from public institutions, research bodies and international partners.