LIFE Olivares Vivos: Biodiversity restoration and market valorisation in Mediterranean olive groves
LIFE Olivares Vivos is an innovative agri-environmental model that integrates biodiversity conservation into olive grove management in the Mediterranean. Developed under the EU LIFE programme, it addresses biodiversity loss driven by intensive agricultural practices by promoting restoration measures within productive landscapes.
The solution combines habitat restoration, scientific biodiversity monitoring and a certification scheme that rewards farmers for measurable biodiversity gains. Through tailored farm advisory support, olive producers adopt practices such as vegetation cover recovery, habitat creation and reduced chemical inputs.
The model generates both environmental and economic benefits by improving ecosystem health while enhancing the market value of olive oil through biodiversity-based branding. It has demonstrated measurable increases in species richness and ecosystem functions, and offers a highly replicable approach for sustainable agriculture across Mediterranean regions.