Metaverse

Metaverse
by Dr. Louisa Richmond-Coggan

Why is the Metaverse important to conservation?

The metaverse provides immersive environments for conservation awareness, education, and collaboration. Virtual experiences allow users to explore ecosystems, track migrations, and understand environmental issues in an engaging way. These tools can be used for training, stakeholder engagement, and fundraising, helping conservationists reach a wider audience. Conservationists can also develop virtual twins of protected areas to model ecosystem changes, test interventions, and simulate different conservation scenarios before applying them in the real world. Virtual collaborations create opportunities for cross-border conservation efforts, allowing diverse stakeholders to engage in shared initiatives despite geographical barriers. The metaverse also provides opportunities for financial sustainability through digital assets, sponsorships, and gamification, allowing conservation organisations to generate revenue while fostering engagement. Blockchain integration ensures traceability and accountability, creating new funding mechanisms that support long-term conservation efforts. However, barriers such as accessibility and the energy consumption of virtual platforms need consideration. When used strategically, the metaverse can inspire empathy and drive international support for conservation efforts.

 

Explore Further

Discover how your organisation could explore immersive platforms like the metaverse to support education, training, and positive conservation impact through the Navigating Web 3.0 Guide for conservationists.

 

Real-World Case Study

Hexagon’s sustainability subsidiary R-evolution developed the Green Cubes initiative, creating the world’s most transparent digital twin of a forest. This methodology introduces a volumetric asset class where one Green Cube equals one cubic metre of nature. By combining satellite imagery, airborne and terrestrial LiDAR, eDNA sampling, and AI-trained monitoring, the initiative captures ecosystem complexity from canopy to soil. Forests can then be visualised, quantified, and valued as digital assets, enabling new forms of conservation planning, monitoring, and finance. As a digital twin, Green Cubes demonstrates how the metaverse can make ecosystems visible and interactive, connecting science, finance, and policy in immersive ways.

R-evolution, powered by Hexagon, has expanded its work to marine environments through the R-evo Ocean initiative, which develops digital twins of blue carbon ecosystems to protect and monetise seagrass at scale. Using advanced bathymetric LiDAR, airborne sensors, in situ data, and AI models, the project produces high-resolution representations of seagrass meadows, which are among the planet’s most important carbon sinks. In The Bahamas, 330,000 hectares have already been mapped, representing between 25% and 40% of the world’s seagrass. By turning seagrass ecosystems into verified digital assets, R-evo Ocean establishes benchmarks for protection, integration into carbon markets, and immersive exploration. These digital twins show how the metaverse can bring marine ecosystems to life, making them visible, verifiable, and financially recognised for conservation.

Written by Dr. Louisa Richmond-Coggan, LRC Wildlife Conservation Consulting

Targets & Actions

This technology can support the implementation of targets 1, 8, 9, 11, 12, 13, 16, and 20