Gamification

Gamification integrates rewards, challenges, and progress tracking to encourage conservation participation. Gamification is enhanced by using blockchain-based tokens, non-fungible tokens (NFTs), and decentralised finance models to verify and reward contributions, such as biodiversity monitoring or citizen science efforts. Tokenisation allows for real-world conservation incentives, such as impact-based rewards. Gamification leverages core principles of immersion, education, and engagement to build communities around conservation efforts. By incorporating interactive learning tools, fun challenges, and game-based storytelling, gamification can enhance environmental education and encourage sustained participation. Immersive experiences, such as conservation-themed digital games and virtual rewards, help connect users emotionally to conservation challenges. This approach ensures that conservation actions feel rewarding while fostering long-term behavioural change. However, gamification must be designed to encourage real-world impact rather than superficial participation. When structured effectively, it can increase engagement, strengthen conservation communities, and create measurable conservation impact.

Discover how your organisation could use gamified tools to engage new audiences, inspire action, and drive positive conservation impact through the Navigating Web 3.0 Guide for conservationists.

Case Study: FathomVerse is a mobile game designed to inspire a new wave of ocean explorers. It invites players to interact with real underwater imagery while contributing to science. The ocean is the largest habitable ecosystem on the planet, yet up to 60% of its species remain undocumented. FathomVerse helps address this gap by turning mobile gameplay into meaningful scientific data. With immersive visuals, research-based mini-games, and a growing global player community, the game draws users into the world of ocean science. It is especially focused on reaching learners from high school age and above, offering a simple and engaging way to learn about marine biodiversity and contribute to real-world research.

Since launching in 2024, FathomVerse has engaged more than 30,000 players across 173 countries and produced over 15 million annotations. The most recent version introduces new features that enhance participation, strengthen community connection, and expand scientific value. Players classify animals, draw bounding boxes, and tag behaviours, helping researchers train artificial intelligence models that improve biodiversity monitoring. With each interaction, users build skills, explore new knowledge, and contribute to a growing body of data that supports ocean conservation. FathomVerse shows how education, participation, and technology can come together to support species discovery and long-term stewardship of marine ecosystems.

Written by Dr. Louisa Richmond-Coggan, LRC Wildlife Conservation Consulting

Targets & Actions

This technology can support the implementation of targets 1, 9, 11, and 16