Calakmul Biosphere Reserve has the “Sustainable Business” axis, whose objective is to promote economic benefits through the rational use and exploitation of natural resources. In 2015, Calakmul began promoting a label for sustainable companies and positioning the products and services of the region at national and international scales. The result is the Calakmul Collective Seal, which is a distinction for companies with criteria of governance, local economy and environmental co-responsibility with appropriation and conservation of Calakmul’s biocultural heritage. Likewise, a proposal was developed to generate alliances with other institutions and potentiate the initiative. In 2019, five communities are participating, seven certified companies and three in the process. The products with export quality are honey, wood crafts and meliponiculture, personal hygiene products and services of transporters and tour operators.