Reforesting Ghanaian savannahs through data-driven behaviour change
Northern Ghana’s savannah woodlands are being degraded by illegal logging, charcoal production and other unsustainable land uses, while many planted seedlings fail to survive. The ABBAT project combined community-based restoration with the RANAS approach to systematic behaviour change. Mixed-methods research identified the factors influencing tree planting, nurturing and protection; these findings shaped campaigns using hands-on demonstrations, public commitments, positive emotions, role models, peer support and barrier planning. Across three districts around Mole National Park, 1,544 farmers planted more than 62,000 seedlings. RANAS campaign communities achieved observed seedling survival rates of 72-74%, compared with 54% under standard training, despite prolonged drought. A community-led RANAS model performed as well as organisation-led delivery, showing that the approach can strengthen local ownership while offering a scalable model for restoration and climate resilience