Project Ocean

Project Ocean

In 2011, ZSL teamed up with luxury department store Selfridges and created Project Ocean as a way to make a positive difference by changing consumer buying habits and engaging people in the plight of our oceans. The campaign communicates ocean protection in a constructive, compelling way. As part of Project Ocean, we created the Marine Reserves Coalition (MRC), bringing together leading conservation organisations to e.g.support establishment of new MPAs.

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