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A scaling approach targeting youth as promoters of market-oriented sheep fattening

A scaling approach targeting youth as promoters of market-oriented sheep fattening

To improve incomes from sheep fattening in rural Ethiopia, a new community took an approach that leveraged youth as influencers and promoters to scale up the adoption of improved sheep fattening technology and practices. Youth received a start-up package, participated in youth group training, received support from a community of practice, and disseminated their knowledge by organizing field days. Sustainability is demonstrated through the continuation of this approach despite the project end.

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