The Global Programme Sustainable Fisheries and Aquaculture, implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) on behalf of the German Federal Ministry for Economic Cooperation and Development, aims to increase the fish supply from sustainable and resource-friendly fisheries and aquaculture to boost a healthy nutrition and support sustainable livelihoods. Sustainable production and processing techniques are promoted along the value chain in order to create jobs and income.
Effective communication strategies play a vital role in achieving these objectives and in advancing sustainability goals in the fisheries and aquaculture sector. This solution gives insights into the preparation and implementation of communication campaigns to raise awareness on sustainable fisheries and aquaculture along the fish value chain, including practical examples and impacts of such campaigns.