The restoration and maintenance of vernacular heritage and traditional houses can be financially demanding and many buildings inside the World Heritage site of Hoi An Ancient Town were in danger of collapse. To support local communities, the Hoi An city People’s Committee established a programme in which the revenues generated by the sale of entrance tickets are shared with local communities by providing financial support to restore heritage buildings, and generate income for the owners of houses and buildings that have been selected for tourist visitation. The programme also financially supports families living in Thanh Ha pottery village through monthly salaries for craftsman’s families to ensure that they can continue working on local craftsmanship and contribute to the revitalization of local culture as well as participate in cultural events to raise awareness of local communities about values of their heritage and strengthen local sustainable tourism opportunities.