In 1999, Danone acquired the Villavicencio mineral water brand and ownership of 64,000 hectares of land where the product originates. In line with the company’s objectives, it was voluntarily decided to dedicate this territory to private conservation.

Thus, in 2000, the Villavicencio Nature Reserve was created, the only privately managed reserve in the province.

As a food company, it was limited in its ability to carry out specific conservation actions. It was decided to conduct a pilot test with an external operator to see if it was feasible to generate tourism services. The test was positive. A business plan was developed and presented internally to the company, approved, and the Villavicencio Foundation was created in 2014 to professionalize and specialize the management of the area.

This allowed for progress on various projects and improved sustainability, with the challenge of sustaining the management and conservation costs of the protected natural area.