At Chongming Dongtan National Nature Reserve in Shanghai, reeds are vital to wetland ecology and local culture. Yet as reed uses and crafts faded, fast-growing reeds became a management challenge, requiring regular cutting and disposal.

With support from the UNDP-GEF Flyway Conservation Network Project, Chongming Dongtan NNR and local partners revived reed craft heritage as a practical conservation and community solution. Three locally rooted women, with experience in media, planning, nature education and design, returned to Chongming and helped establish the women-led enterprise Jiang Yi Wei. Through the Reed Artisan Guardian Plan, they worked with artisans and community women to pass on reed craft skills, develop products and courses, and create a village-based studio.

The solution shows how fading heritage can be revived to turn reed management challenges into a women-led green enterprise model that supports cultural transmission, supplementary income and public awareness of migratory bird conservation.