The relationship of humans as a component of nature has generated a wide range of interactions, one of them being the biocultural relationship of the jaguar and nature with the indigenous populations of the Americas. This unique relationship is one of the few relationships that persist today, despite the historical processes that have affected it.

The jaguar in the pre-Hispanic world, and still in some areas of Mexico, is considered the heart of the forest; guardian and god of the natural spaces. Despite its cultural and biological richness, social and environmental conditions have reduced its symbolic, material and ecological space.

Biofutura is a pioneer in applying a biocultural and ethical model for the conservation of nature, through the restructuring of the human-nature relationship, being the jaguar a key species to bring people closer to nature, to their cultural roots and to the understanding of animality and its relationship with bioethics.