Coalition to End Wildlife Trafficking Online

Advances in technology and connectivity – combined with rising power and demand for illegal wildlife products – have increased the ease of exchange from poacher to consumer across continents. This has created largely unregulated online markets for criminals to sell illegally obtained wildlife and their products. Products derived from species like elephants, pangolins, and marine turtles, as well as live tiger cubs, reptiles, primates and birds for the exotic pet trade, are readily available for purchase online. The Coalition to End Wildlife Trafficking Online brings together e-commerce, search, and social media companies across the world in partnership with WWF, TRAFFIC and IFAW to help keep endangered species offline and in the wild. The Coalition works with companies to strengthen prohibited wildlife policies, provide staff training to detect prohibited wildlife content, educate users about the issue and how to report suspicious listings, enhance automated detection, and share learning across platforms.