The Peruvian government’s National Service of Protected Areas (SERNANP) is responsible for the administration of 75 Natural Protected Areas, which represent 15% of the national territory, with the objective of conserving its biological diversity. Approximately 90,000 people live inside the NPAs and 750,000 people live in the buffer zones.

The natural resource management strategy implemented aims to regulate and formalize the use of wild flora and fauna resources in order to avoid over-exploitation of resources, demonstrate the benefits of conservation, and generate well-being for the local population that is a partner in conservation.
More than 2,000 families have formalized the management of resources, assuming environmental commitments, but the sale of their products is poorly paid in the market. To address this, SERNANP created the Allies for Conservation brand to differentiate these products and position them in the market.