AJE Group was born as a small family business in Ayacucho, Peru and today is one of the largest Peruvian corporations with operations in 11 countries and a success that employs more than 10,000 families. AJE manufactures and markets a wide variety of beverages, including beers, soft drinks, energy drinks, isotonic drinks, waters, juices and teas. Within the model, the conservation of biodiversity or “green gold” for the benefit of the communities is a central focus, reinforcing the protection of the forest as an intrinsic part of the harvesting of the fruits that make up the company’s various products.

“It is important to promote a market economy through what the inhabitants of the territory know how to do: protect the forest and harvest the fruits.“