The Whale Heritage Site (WHS) program is a replicable model that recognises locations that demonstrate the importance of whales, dolphins and ocean habitats through culture, education, protection & conservation solutions.

The Bluff is the first WHS in a developing country – a flagship for other communities in the region. Its journey from whaling mecca to a beacon of hope for marine conservation and sustainability is profound.

The WHS program empowers coastal communities to champion cetaceans and biodiversity. It showcases their relationship with the ocean by encouraging coexistence; celebrating cetaceans in culture, arts and events; working towards environmental sustainability; and developing research and education programs. 

The Bluff has seen sustainable practices and livelihoods continually improve. Increased investment in eco-tourism has transformed The Bluff to a place where whales thrive and the local community benefits.