Developed by involving a broad spectrum of stakeholders, Denmark’s Organic Action Plan is a holistic strategy that increases, on the one hand, the overall demand for organic products and, on the other hand, stimulates research and product innovation. Supported by substantial dedicated funding, the Plan produced very clear positive outcomes: Today Denmark has the highest market share of organic products in the world, with almost 80 percent of Danes purchasing organic food. Also thanks to high demand, the Plan has amply met its original target of doubling organic farm land compared to a 2007 baseline. For its achievements, Denmark’s Organic Action Plan (2011-2020) was recognized with the Future Policy Silver Award 2018, awarded by the World Future Council in partnership with the FAO and IFOAM – Organics International.