“Why? We must think on Wildlife “Friendly” Actions (WFA)”

The purpose of this solution is to highlight and expand the importance of the sustainable use of guanaco fiber due to the potential of this activity to generate local socio-economic development and become an effective conservation tool reducing the impact of the human footprint. To achieve this, we propose to 1) Promote the sustainable use of wild guanaco populations through demonstrative experiences of live-shearing in La Payunia Reserve; 2) Encourage the generation of a chain that increases the commercial value of the guanaco fiber by linking primary production sectors with the national and international textile sector; 3) Generate WFA certifications that increase the market value of the fiber, and 4) Encourage WFA actions through effective communication strategies giving visibility to the sustainable management of wild guanacos. “We believe in the power of consumers to change the Land-use paradigms”