The SmartFish Group, a social enterprise, directly incentivizes Mexican artisanal fishing cooperatives to improve their environmental and social performance. SmartFish NGO incubates worthy co-ops to market readiness with responsible seafood, empowering fishers to catch and produce high quality, responsibly caught seafood to overcome the vicious cycle of overfishing. SmartFish Inc. acts as a “good intermediary,” placing their triple impact seafood into prefential markets with transparency and traceability, rewarding them for their responsible practices.