SGNP is amongst the most visited protected wilderness areas in the world (1.2 mio. entry tickets being sold on a yearly average). In spite of this, public awareness about SGNP has been very low. I have teamed up with the management of SGNP on a wide spectrum project to reach out to many people and get them involved in the park. We initiated an education and awareness campaign with website, print media etc., for the public (through overnight camps, guided walks etc.) and decision makers.