Declining pollinator populations are threatening fruit quality, yields and farmer incomes in Himachal Pradesh’s apple orchards. To improve production and climate resilience, the Green Innovation Centres for the Agriculture and Food Sector – India promoted pollination as an ecosystem service in cooperation with its partners Dr Y S Parmar University for Horticulture & Forestry (UHF) and the Keystone Foundation. Implemented in Shimla and Kullu, the project focused on the conservation of native pollinators like Apis cerana bees and scientific pollination management. Activities included training farmers and micro-entrepreneurs in beekeeping and honey processing, fostering the establishment of mud hives and bee hotels, enhancing seasonal bee flora, and reducing pesticide use among others through a large-scale awareness campaign. Improved pollination boosts fruit size and quality, reduces June drop and supports resilience to climate and weather-related risks, while beekeeping offers farmers diversified income opportunities.