Against a backdrop of declining soil quality and fertility from incessant use  of synthetic fertilizers and agro-chemicals,  low farmgate prices offered by traders, steadily increasing prices of farm inputs and loss of farm labor to other higher paying jobs, a group of small-farmers initiated a regenerative organic agriculture project using the climate and environment-friendly System of Rice Intensification (SRI) to change the way Filipinos cultivate rice. 

The Zarraga Integrated Diversified Organic Farmers Association (ZIDOFA) is spearheading this initiative using a holistic value chain approach in order to produce high quality, safe, affordable and healthy organic SRI rice to Filipino consumers, protect, conserve and restore biodiversity in the farm and marine and  coastal ecosystems and bring the benefits and the credit back to the farmers and empowering them through the creation of a closed-loop organic SRI rice value chain devoid of exploitative middlemen and traders.