These guidelines address one of the most critical issues which protected area planners and managers face in the East Asia region: obtaining the funds needed to ensure the survival and success of protected areas. The publication explains how protected areas can generate more finance to help meet their needs, and contains brief case studies. It also includes a list of potential funding sources in the region. It is hoped that the advice available in these guidelines will provide protected areas managers in East Asia with some of the tools and knowledge that they require to improve the financial “bottom line” of their protected areas and protected area systems.