The ‘ONE GOAL 100 TREES’ WE PLAY, WE PLANT Campaign is a dynamic initiative targeting youth at universities and colleges, using football as a powerful tool to promote environmental conservation. The campaign links the excitement of football with the goal of planting trees, encouraging students to score goals both on field and for the planet. For every goal scored in matches or tournaments, a commitment of 100 trees to be planted per score. This approach not only fosters teamwork and competition but also raises awareness about environmental issues, empowering students to actively contribute to a greener future. Through tree planting events and collaborations with university football clubs, the campaign inspires a culture of sustainability and responsibility among young people.