Despite their high value, many PA are having trouble making ends meet.  Conservation costs are rising, driven by global challenges such as climate change and growing socio-political pressures.  Government budget allocations are not enough to keep up and in many cases they are shrinking.

Therefore, it is necessary to develop financial strategies to support effective PA management and achieving conservations goals. This solution describes a step-by-step process to develop a financial strategy. BB1 reflects on the basic information needed; BB2 guides the development of a business model; and BB3 describes how to turn business models into investment-ready projects.