The challenge of building biodiversity business is not trivial. Biodiversity is still largely neglected by private finance. There is a need to develop new business models and market mechanisms for biodiversity conservation, and to persuade the public and policy makers that biodiversity (or component ecosystem services) can be conserved on a commercial basis. Based on extensive consultation and analysis, the authors of this new report conclude that there are numerous pro-biodiversity business opportunities that can generate positive financial returns as well as real biodiversity benefits.