Commercial fishery going beyond sustainability for social well-being

The solution to bring greater transparency into the commercial fishery is enabling fishers to make better choices about where to target their effort so as to the reduce waste, to improve survivability of young fish, to change their fishing practices and to record and report their total catch so that it can be aggregated into commercial data sets. If fishers can better target their effort and reduce unwanted bycatch this benefits the fishery, sustainability and the fisher’s financial performance.