Watershed management is, at its root, a human behavior challenge. But where humans are often the source of such problems, they are also the solution. Rare trains local leaders to implement behavior change campaigns that inspire communities to adopt new norms for how they interact with nature. Rare empowers communities in Colombia’s most water dependent geographies to participate in the management of their watershed ecosystems so that they benefit from higher water quality and flow and reduce the risk of droughts and floods due to extreme weather changes.

Since 2013, Rare has built the capacity of 14 officials of one of the largest regional environmental authorities of Colombia, Corporación Valle del Cauca, to engage local stakeholders in protecting riparian areas and improving land use practices using the Pride for ARA approach. These farmers are inspired by the Pride campaigns and the offer of technical assistance to protect critical ecosystems for watershed resilience.