In late 1970’s, Kenya started witnessing rapid degradation of the community lands bordering the national parks and reserves.  Besides threat to wildlife, this degradation was also a threat to community livelihoods as it led to more poverty and ecological marginalisation. The founding of Ol Kinyei Conservancy was motivated by desire to stem this degradation and the need to conserve wildlife and habitats by partnering with the communities living on those lands and provide them with real and sustainable benefits from wildlife and wilderness areas.  This was the founding principle of Porini model, of protecting indigenous resources to generate income. In this model, you have a low-density ecotourism venture/s whose income goes towards the community as incentive to preserve ecosystem health. It is now widely accepted as a conservation solution beneficial to people and environment and is being used in several other places around Maasai Mara and rest of Kenya.