The Town of Bamberg was inscribed on the World Heritage List in 1993 under criteria (ii) and (iv) due to the preservation of its medieval layout and its historic buildings. The city illustrates the link between agriculture (market gardens and vineyards) and the urban distribution centre. The Market Gardeners’ District is an integral part of the site. However, the historic urban gardens have been progressively fragmented due to the distribution among heirs. Families who still cultivate their gardens for commercial purposes struggle. In 2012, the Bavarian State Garden Show (Landesgartenschau) was held in Bamberg and drew attention to the Market Gardeners’ District. It was in this context that traditional urban gardening has been revitalized. This effort was supported with some 1.3 million Euro from the National Investment Programme for World Heritage for awareness raising activities, a marketing campaign and the implementation of a sustainable land use approach. A follow-up programme is being developed.