„WWF Nature Academy“ is an 8 months long environmental education program that aims to develop key competencies of teachers and their students that lead to active citizenship for nature conservation. Each school participating in the program implements an environmental project in cooperation with the management of the protected area in their close proximity. Since 2016 we have engaged 20 schools in Serbia that became Ambassadors for one of the 5 protected areas involved in the program. During the program, participants learn about protected areas, ecological footprint, project-based and experiential learning, as well as about media relations in order to promote their results. Within the 20 implemented school projects 110 teachers and 333 students were actively involved in the implementation of various activities and approximately 3900 students benefited from these activities.