Fair Trade Tourism (FTT) and the Dyer Island Conservation Trust (DICT) have joined forces to ensure that the people who contribute their land, coastal and marine resources, labor and knowledge to tourism are the ones who reap the benefits. Together with businesses, civil society and local government on the Cape Whale Coast (South Africa), the DICT creates awareness about protecting the marine environment to travelers visiting the coast’s little towns of Hermanus, Stanford, Gansbaai and Kleinmond