Ajloun Reserve covers 12 sq km from the remaining fragile and fragmented forest patches northern Jordan. The most important component of RSCN’s solution to integrate the local communities in its conservation programs was nature-based low impact ecotourism. We developed eco-tourism infrastructure and facilities (cabins, restaurants, trails) to attract nature lovers to stay overnights in the area, which only received limited numbers of day visitors before the establishment of the reserve. We linked the reserve with the surrounding historical and cultural attractions creating benefits and alternative income to the local communities, and assisted in the rehabilitation of local houses located along the hiking trails as stop points for food and beverage.  Our ecotourism product depends on natural and cultural resources, low level of technology with low negative impact on nature respecting the sites carrying capacity.