
Social media increase interest and income on sustainable forestry in Lin'an, China
Lin’an Model Forest, located in northwestern Zhejiang Province, China, is rich in forest resources, with a forest coverage rate of 82.6% that covers 2,618 km² of woodland. Its dominant species include bamboo, pine, Chinese fir, hickory, and Chinese yew. Once dependent on unsustainable timber and bamboo harvesting, which led to ecological degradation and economic challenges, Lin’an transitioned to a sustainable forest economy through innovative cultivation of bamboo shoot and hickory. This shift led to its accession to the International Model Forest Network (IMFN) in 1999. Today, Lin’an is known as China’s “Hickory Capital” and “Hometown of Bamboo,” as well as a major producer of bamboo shoots. By leveraging e-commerce, regional branding, and community partnerships, Lin’an has enhanced product value, empowered farmers, and pioneered an innovative approach that integrates ecological protection with economic growth.