Mass-media radio drama in Rwanda protects gorilla habitat

Mass-media radio drama in Rwanda protects gorilla habitat

In Rwanda, Population Media Center (PMC) wrote and produced Umurage Urukwiye (“Rwanda’s Brighter Future”) in Kinyarwanda, one of Rwanda’s official languages. This 312-episode radio serial drama aired April 2007 to July 2009 and was rebroadcast October 2012 to October 2014. One of Umurage Urukwiye’s storylines role modeled the preservation of forests, natural resources, and mountain gorillas, and motivated the audience to protect and rehabilitate the park forests.