Land/Business Owner-driven Urban Revitalization

Land/Business Owner-driven Urban Revitalization

The Marugamemachi Shopping Street in Takamatsu City is one of the innovative cases of urban revitalization uniquely initiated and led by land owners. Takamatsu City, the capital city of Kagawa prefecture, evolved as a critical exchange point for people and goods between Shikoku Island and mainland Japan. The district of Marugamemachi, in particular, has been playing a central role in the city’s trade and commercial activities. However, it started to suffer from rapid urban decline when the local economy was opened up to the main land due to emergence of a new bridge over a strait. To stop this rapid urban decay, Marugamemachi’s land owners initiated a revitalization project of the shopping street in a rather unconventional way.