From threatened to thriving: how ecotourism saved Jabal Moussa mountain

From threatened to thriving: how ecotourism saved Jabal Moussa mountain

In 2007, following an attempt to blast a road in the heart of the mountain known as Jabal Moussa, the Association for the Protection of Jabal Moussa (APJM) NGO was established to protect the mountain from increasing pressures, within challenging socio-economic and political contexts. APJM negotiated and funded a lease contract with religious endowments to rent large swaths of the mountain, and Jabal Moussa was designated a UNESCO Biosphere Reserve in 2009. Inspired by the Man and Biosphere Programme, APJM launched a community-based ecotourism program the same year, engaging several local community members. From a previously neglected and threatened area, Jabal Mousa became a well conserved touristic destination, welcoming 20,000 visitors in 2017, and increasingly contributing to the wellbeing of its local communities. Despite the very fragile law enforcement framework, Jabal Moussa is today thriving due to the engagement of the local community and the support of the general public.