#FreetownTheTreeTown campaign – Sierra Leone

#FreetownTheTreeTown campaign – Sierra Leone

Freetown, the capital of Sierra Leone, is situated at the edge of a heavily forested mountainous area. The city is expanding rapidly, and urban sprawl continues to cut deeper into its surrounding forest, resulting in steeply declining tree canopy cover. This ongoing deforestation increases the risk of landslides, flooding, and coastal erosion. To deal with rapid urbanisation, population expansion, and low employment rates, the Freetown City Council has initiated the tree-planting campaign #FreetowntheTreetown. The campaign pioneers a sustainable tree-growing model through the engagement of local citizens. Community-based growers use the TreeTracker app to plant, monitor, and maintain new trees. In return, these local growers receive micropayments for their efforts. The goal of the campaign is to plant and grow 1 million trees by 2022, which translates to an increase of the city’s vegetation cover by 50%.