Mama Fatuma, the hard working middle aged woman living in Kibuyuni Village of Kwale County embodies the success of seaweed farming on the Kenyan coast. In a village where the predominant economic activity of fishing is a preserve of the men, Mama Fatuma encouraged fellow women to embark on seaweed farming as an alternative economic activity to wean them off over-reliance on their men folk and to enable them contribute to the family income. Following research trials and support from various sectors, seaweed farming is now earning Kibuyuni Village over USD 11,000 from the initial USD 2,000 in 2012 and beginning to thrive in various places along the south coast of Kenya and improving livelihoods through provision of additional income for families to pay school fees, meet medical costs and diversify the economy. It has also generated interest in mariculture and marine science generally among the youth in coastal Kenya.