WWF Adria provides a model on how national parks can generate environmentally responsible economic development by encouraging entrepreneurs to start or grow businesses in the tourism sector. Activities include establishment and support to Una Tourism Cluster and work with its 27 members, (private sector hotels, B&B facilities, women associations, organic food farms), establishing an eco-market; providing a grants program to fund new tourism facilities and integrate local products into tourism offers; branding and standardization; and strengthening the capacity of TC Una members. 300 families are directly benefiting being cluster members or employees of hotels/restaurants which are cluster members while more than 1000 people are indirectly benefiting. The idea is that all products and services marked as UNASANA are recognizable as high quality and unique in the region, while simultaneously meeting criteria for being sustainable businesses within protected areas.
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