The Guiana Shield has 10-15% of the world’s freshwater reserves, a virtually uninterrupted stretch of 2.5 million km2 of tropical rainforests and biodiversity that exists only in this region. This region performs vital functions for the world’s climate, the regional hydrology and the preservation of biological capital. Revenue from tourism from visitors enjoying the wonders of the Guiana Shield should be a sizeable part of the economy. The industry must be developed respecting the nature and culture of the region, with the proceeds and employment distributed amongst stakeholders. This report aims to alert policymakers to ecotourism as a key factor in a truly sustainable economy of the Guiana Shield region.