This initiative was born from the vision of David Sarmiento, IMARPE field observer and renowned 2023 Leatherback Champion, who decided to go beyond his job. David realized that, in order to achieve effective marine conservation, it was important to build bridges with artisanal fishers, based on mutual trust and respect. Using everyday tools such as local radio stations, social media, and training spaces, David forged an authentic connection with the crews of fishing boats in the cove of San Jose (Lambayeque). His approach combined scientific expertise with a deep human sensitivity. By listening, valuing, and exchanging ideas with the fishers, he enabled them to take the lead in bringing about change. Today, they are the ones who share recordings of rescues, reflections, and data on marine megafauna. Experience shows that conservation is most effective when it stems from strong human relationships and committed local leadership, generating sustainable learning and trust among stakeholders.