The Fisher Friend Mobile Application (FFMA) by MSSRF, in collaboration with Qualcomm and INCOIS, supports India’s coastal fishers with real-time data on sea conditions, fishing zones, navigation, and more, all in local languages. Recently, FFMA introduced a No Fishing Zone alert to protect endangered Olive Ridley Turtles along Odisha’s coast. Using geo-fencing, it marks critical turtle habitats—including the Gahirmatha Sanctuary and key river mouths—and triggers audio message and vibrating when fishers approach within 200 meters, even without internet. This offline feature helps fishers avoid fines and supports turtle conservation by preventing unintended fishing in restricted zones. Since its launch, the No Fishing Zone alert has prevented over 6,866 intrusions, aligning conservation with sustainable fishing and supporting fisher livelihoods and safety. FFMA’s technology ensures that fishers benefit from safer, eco-friendly practices while contributing to the preservation of biodiversity in India’s coastal zones